Before the open house
Present a branded process instead of a promise to “follow up.”
Demonstrate what happens to every visitor.
Show the seller how a buyer scans, receives the complete property portfolio, keeps the listing agent in the phone, and continues engaging after leaving.
During the open house
Give every visitor a complete, consistent property experience.
After the open house
Know which resources were opened and where follow-up may be relevant.
Beyond the listing
Continue the relationship with visitors who buy another home later.
The platform should be positioned as technology that improves the information entering a CRM, not as a replacement for the CRM.